π Why Kim Jong Un is not happy
Plus: You can't put that in tea

|
Todayβs briefing: |
Sponsored by: |
Good morning Intriguer. So much of international diplomacy can be summed up by one word. That word, dear Intriguers, is βopticsβ. Call it smoke and mirrors, call it perception, call it narrative – it all boils down to the art of image management.
I remember the first time Iβd heard the word used in a diplomatic context as a junior-burger. It went something along the lines of βthink about the optics of this debacle, and whether it would pass the front-page newspaper testβ.
Now, I may have just aged myself right there, referring to newspapers and all, but itβs an important lesson to remember. And one which Iβm sure the worldβs autocrats can also learn from, as weβll see in today's example of North Korea.

PS β Weβll be taking a short break this Monday, but will be back in your inbox Tuesday!
Naval blues

In these polarised times, thereβs one thing we can all agree: seeing someone fail spectacularly is objectively funny. Thatβs why FailArmy, a YouTube channel of people crashing into walls, trees, the floor, and any other hard surface, has 17+ million subscribers.
It's also why the news that North Koreaβs new warship capsized during what was supposed to be its triumphant launch really caught our attention.Β Β
You see, on Wednesday, Supreme Leader Kim Jong Un and assorted bigwigs from the ruling North Korean Workers' Party gathered in Chongjin, a port city in the countryβs north-east, to attend the launch of North Koreaβs second new destroyer.Β
Kim launched the firstΒ 5,000-tonne Choe Hyon-class destroyer less than a month earlier to great fanfare. Itβs hard to be sure, but it could represent a legit leap in North Koreaβs naval prowess, so a second successful launch wouldβve sealed the deal.Β
But instead, under the watchful gaze of the big dog himself, the warship lost balance as the bow failed to detach from the slipway, crushing part of the hull. According to South Korean intelligence, the ship is now lying on its side in the harbourβs shallows.
We strive for impartiality here at Intrigue, but indulge us this one chance to say lmao.
What went wrong?Β
Hard to know for sure, but the likely factors includeβ¦Β
-
The Chongjin shipyard lacks a more advanced incline or dry dock, meaning the engineers had to attempt a trickier sideways launchΒ for the first time
-
The shipβs design and weaponry meant its weight was unevenly distributed, making that first side launch attempt even more of a Hail Mary, and
-
Thereβs also a general sense this whole thing was a rushed job in response to top-down pressure to advance at any cost.Β
How did Kim handle this?Β
Ummβ¦ not well. He called it a βcriminal act caused by absolute carelessnessβ, that βbrought the dignity and self-respect of our state to a collapseβ.
But while Kimβs meltdown might elicit a chuckle, it starts to make more sense when you realise this weekβs fail goes to the very core of his familyβs justification for eternal rule: to protect North Koreans from a hostile world. If he canβt do that, whyβs he there?
Intrigueβs Take
With dictators so dependent on complete narrative control, we couldnβt help wonder why Kim allowed this broadcast at all rather than, you know, blame foreign spies, or pretend it never happened, or claim itβs actually meant to be a submarine haha.
And as we thought through that question, the answers are kinda intriguing:
-
Domestically, he was at Chongjin with his daughter, hundreds of local elites, and thousands of obedient onlookers. So that epic fail was gonna get out into the Northβs rumour mill whether his state media covered it or not. Andβ¦
-
Internationally, open-source satellite players like Planet Labs and Maxar were already tracking this launch beforehand and would've released pics of the submerged destroyer afterwards, so likewise, we wouldβve found out either way.
So the question for Kim then became not whether to allow the story, but how to shape it. And his answer is clear: deflect blame to subordinates to both a) instil fear and authority, while b) protecting his own Juchist myth of infallibility, without c) triggering another international crisis he canβt afford by blaming his mess-up on South Korea next-door.
Anyway, itβs not just a reminder of the value of open-source satellite imagery, but also an opportunity for foreign intelligence agencies to recruit more of Kimβs terrified engineers.
Sound even smarter:
-
Want to know more about how modern autocrats work together? Join us for a candid chat with Pulitzer Prize-winning author Anne Applebaum on 2 June.
Todayβs newsletter is sponsored by The Dispatch
For The Silent Majority of Self-Directed Thinkers
Tired of partisan media cheerleading for one team? Start a better news habit and join The Dispatch.
Jonah Goldberg and Steve Hayes launched The Dispatch in 2019 to build an enduring presence for original reporting and thoughtful analysis that cuts through the partisan spin to deliver the facts. No insulting clickbait, no false outrage, no annoying auto-play videosβjust reliable journalism that prioritizes context, depth, and understanding.
Join half a million loyal readers and start reading The Dispatch today.
Meanwhile, elsewhereβ¦

![]() |
πΊπΈΒ UNITED STATES – House passes Trumpβs big bill. Comment:Β While Trumpβs various House factions are each claiming a win, everyone also seems to acknowledge this draft package will add trillions to government deficits over the next decade. And the timing is pretty poor, becauseβ¦ |
![]() |
π―π΅ JAPAN – A bond market implosion? Comment:Β Itβs partly due to technical drivers (new insurer solvency ratios), but also doubts around Japanβs longer-term fiscal trajectory. Either way, we may see Japanese investors bring their vast piles of cash back home in search of more attractive returns, meaning even lower demand for (and therefore even higher yields on) US debt. |
![]() |
π°πΏ KAZAKHSTAN – PepsiCo doubles down on Kazakh snacks. Comment:Β PepsiCo is one of the larger US firms still operating in Russia, though it seems to have adjusted its operations in response to public pressure. So Central Asia is the natural choice as a hedge: pursue opportunities in these growing markets, with solid freight links into neighbouring Russia and China if/when things improve. For any less reputable executives looking to skirt sanctions and tariffs, we hear thereβs no shortage of local warehouses willing to relabel your widget as made in Almaty. |
![]() |
π«π· FRANCE – French billionaire defies Macronβs call to halt US investments. Bernard Arnault (the luxury magnate worth a cool $150B) has pushed back on the French presidentβs calls to freeze investments in the US after Trumpβs 20% tariffs, arguing it's βvery badβ for the state to meddle in private business affairs. (Politico) Comment:Β AΒ tricky balance for Arnault, with close ties to both Macron and Trump (he even scored a prime seat at the Trump 2.0 inauguration). Still, any sanctity of Arnaultβs public/private rule didnβt stop him allegedly nixing a high-tax coalition emerging from Franceβs political chaos last year. |
![]() |
π΅πΒ PHILIPPINES – President ditches cabinet after lousy midterms. |
![]() |
πΊπΈ UNITED STATES – Trump ends Harvardβs international students. Comment:Β Our WhatsApp group has been firing on this topic (plus Japanβs bond market implosion above), exploring possible political, economic, and strategic drivers (not to mention the imminent lawsuits). Join the chat by sharing Intrigue with five or more friends using your unique referral link. |
![]() |
π²πΊΒ MAURITIUS – UK signs deal to hand Chagos Islands to Mauritius. |
Extra Intrigue
Need a fun fact for your Saturday dinner & drinks?
-
Work: HSBC is now linking those sweet sweet bonuses with office attendance.
-
Tech: Anthropic has found that its own AI reportedly blackmails (in extreme circumstances) developers when they threaten to switch to a rival like ChatGPT.
-
Arts: Infamous performance artist Marina AbramoviΔ is planning to open her new exhibit (Balkan Erotic Epic) in the UKβs Manchester this October.
From our friends
Read by decision-makers. Curated for changemakers. Foreign Affairs delivers insightful, authoritative analysis from global leaders in policy, business, science, and technology. From Washington to Beijing, it's the trusted source for analysis that drives real-world decisions.Β Subscribe to Foreign Affairs today to get an insider look on todayβs most important debates.Β
Embassy statement of the day
Credits: UK Embassy in Washington
The above classic text builds on a long-running US-UK embassy feud about how to brew the perfect tea β the US embassy in London, for example, weighed in last year after a US professor famously argued that the ultimate βcuppaβ requires a dash of, ummβ¦ salt?
Okay sure, salt in tea is a flagrant violation of human rights law, but these jovial exchanges are a low-lift way to remind citizens that, behind the flags and uniforms, there is real fraternity underpinning todayβs alliances.
Friday quiz
Yesterday was International Day for Biological Diversity!
1) How many species now live on Earth? |
2) How much have wildlife populations shrunk since 1970? |
3) Which category makes up 80% of the world's biomass? |










